I received an email from one of my readers. The title of the email was: How May I Setup Football Viewing Center With 120k? So I decided I should just write an article about the football viewing center plan.
The main thing he wants to find out is how he could set up his own football viewing center business in Nigeria.
Remember the reader has only ₦120,000 (One hundred & twenty thousand Naira).
What did I reply to him?
Actually, I didn’t want to persuade him not to, so I told him he could actually begin small and then grows with time.
I listed what his ₦120,000 could achieve namely getting a plasma TV. One should suffice for the now. And I think he could get a big fairly used one for about ₦50,000.
Then with the remaining ₦70,000 he can buy DSTV from a seller who wants to sell his, get a little space and do a small setup as well as a few benches.
For advertisement purposes, just get a board (preferably a whiteboard) and write the day’s scheduled matches on it and keep it outside where your viewing center is situated.
I’m certain that if he heeded my instruction, by now a lot of people must have already started using his viewing center.
It’s just a gradual process, as time goes on the money will come, believe me.
Though there’s something I must let you know.
If you actually want to make it in the football viewing center business, you should endeavor to have more than 1 television set.
Here is a hint of feasibility study on football viewing centers you should keep in mind.
Assuming all the big matches are played simultaneously, how do you satisfy your customers? What do you think will happen?
I’ll whisper it to you, (whispers) you will lose customers to your competitors!
Now here’s the deal.
The least that will happen is that you’ll need between ₦300,000 – ₦500,000 to realistically set up a football viewing center in Nigeria.
Before I give you the financial breakdown here are the major things you require to set up a football viewing center (in Nigeria of course)
- A printed ticket or coupons to know customers who have paid
- A freezer for those who want to add an extra income stream by selling cold soft drinks (I will explain this below)
- Extension sockets so your customers can charge their phones for free
- Two to three big television sets with high resolution or projectors
- DSTV dish with a monthly subscription
- A good generator (there’s hardly any business in Nigeria that you won’t add this item)
- Air freshener
- Standing fans, ceiling fans, and if you are a ‘big boy’ you can install an air conditioner to make your customers comfortable
- Wooden benches or plastic chairs, as long as your customers can sit.
Here is the Cost of Setting Up Football Viewing Centre
- Flat Screen – ₦50,000 x 3 = ₦150,000
- Decoder – ₦14,000 x3 = ₦42,000 (Excluding Subscriptions)
- Furniture – ₦50,000– ₦100,000
- Shop or Space – ₦150,000 – ₦300,000 (Depending on location)
Please take note that all the prices quoted here are subject to change with the inflation rate in Nigeria skyrocketing. Also will always differ based on location.
As you grow in this business, think of how you can make your football viewing center conducive and comfortable for your customers. Comfortable customers always return.
Let me give you extra tips on how you can earn extra money from your football viewing center.
How to earn extra money from your football viewing center
Here is a list of other things you can also do to make extra income aside from just showing football:
You can create a space for a betting shop inside or outside your viewing center, it will endeavor you earn much more money than you can ever imagine.
- Foods and Drinks
Endeavor to sell food and drinks, your clients will appreciate this type of entertainment as they watch the matches.
Anytime there is no football match to show, you can use your viewing center as a gaming house for well-known ones like FIFA and PES.
When those well-known clubs go on break, particularly after a full season, will you just be staring and cleaning the floor of your viewing center? My Dear, better convert your center to a cinema for the moment. When you’re starting out, don’t charge as standard cinemas do.